lululemon Book Club
Role: Lead Designer
Agency: space150
ACD, Copy: Elizabeth BurnsCopywriters: Maddy Harkness, Tia Hanke-Hills
Animator: Vincent DeZutti
Agency: space150
ACD, Copy: Elizabeth BurnsCopywriters: Maddy Harkness, Tia Hanke-Hills
Animator: Vincent DeZutti
lululemon Book Club is
a digital guest activation to build and foster an online community through reading and wellness. I created and led the visual ID for this campaign which features a new book each month around relevant topics.
![](https://freight.cargo.site/t/original/i/0767a1fc1df1defd7e3843f7e09961d31ac9054aa5a3e607366432e3c43d73bf/502603677.jpg)
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![](https://freight.cargo.site/t/original/i/8ec93f99c82d6faa70f8f6c7e914894229e634db3e07429353b785139e72bdee/lululemon_IGS_batch1-1_1_1.gif)
![](https://freight.cargo.site/t/original/i/2c0136926d3e61620c712f3903cfd37ecbff02a06a88cd8e8b94ebdc1f38346d/lululemon_IGS_batch1-1_2_1.gif)
![](https://freight.cargo.site/t/original/i/3f42a80d8e53c7ec0663f2105522e121b9fb8658cd84f22e44f3e298c27a6398/lululemon_IGS_batch1-1_3_1_1.gif)
![](https://freight.cargo.site/t/original/i/33b2fa5e3e9024edec9dc2010a57794074b27943978abc0ce5c1209d291ab8e2/lululemon_IGS_batch1-1_4_1.gif)
![](https://freight.cargo.site/t/original/i/ef7b84fe28ecec22a2129fa63ab836c6422c0704ef8e0c99204fcc45f0995b59/lululemon_IGS_batch1-1_5_1.gif)
![](https://freight.cargo.site/t/original/i/aad801313b18a7d5e96e570c72bfa20a359d86f9335be1bd01f74b653b0cbb64/RPReplay_Final1638992327_2.gif)
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