lululemon Book Club
Social Media, Branding
I created and lead the design system for lululemon Book Club which is
a digital guest activation to build and foster an online community through reading and wellness. This campaign features a new book each month around relevant topics.
ACD: Elizabeth Burns
Copywriters: Maddy Harkness, Tia Hanke-Hills
Animator: Vincent DeZutti
ACD: Elizabeth Burns
Copywriters: Maddy Harkness, Tia Hanke-Hills
Animator: Vincent DeZutti
















