Role: Designer

Agency: space150
ECD: Ned Lampert
ACD, Copy: Elizabeth Burns
ACD, Design: Emily Taylor

Same Old was a digital-only campaign that showcased a limited, upcycled collection of Red Wing boots, breathing new life into timeless classics. I developed the design direction for on-site and social assets, emphasizing the strategic approach of upcycling—demonstrating that what is old can be made new again.