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Role: Designer
Company: Triapdvisor
CD, Design: John McLaughlin
CD, Copy: Chrissie Gruebel
Copywriter: Emily Hartwell
Company: Triapdvisor
CD, Design: John McLaughlin
CD, Copy: Chrissie Gruebel
Copywriter: Emily Hartwell
I designed the visual ID for the 2022 Tripadvisor Pride content package. It incorporates wavy gradient patterns and backgrounds to guide the viewer's eye and uses a glow treatment to highlight people, passions, and places as a way to emphasize the importance of the moment.