Find your PRIDE
Role: Designer
Company: Triapdvisor
CD, Design: John McLaughlin
CD, Copy: Chrissie Gruebel
Copywriter: Emily Hartwell
Company: Triapdvisor
CD, Design: John McLaughlin
CD, Copy: Chrissie Gruebel
Copywriter: Emily Hartwell
I designed the visual ID for the 2022 Tripadvisor Pride content package. It incorporates wavy gradient patterns and backgrounds to guide the viewer's eye and uses a glow treatment to highlight people, passions, and places as a way to emphasize the importance of the moment.
![](https://freight.cargo.site/t/original/i/a4164e9921bc29791486164fcaff21dbcc6d608638a31df9bc321bdcc740fd6f/Frame-42234.jpg)
![](https://freight.cargo.site/t/original/i/2aac352419944c2875b6c1241e3b39361f9e986d9bba21e4736edfecccb1a1c6/Frame-42235.jpg)